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A UX case study where we looked at how we could improve the Swiggy delivery experience for the Delivery Partner by adding a new feature, changing an existing feature, or even removing a feature.
| Phase | Team | How it went | Duration |
|---|---|---|---|
| Phase 1 | Nishant Sura | ||
| Simon Bathula | Conducting interviews, secondary research, finding insights | 1 week | |
| Phase 2 | Nishant Sura | ||
| Simon Bathula | Brainstorming, synthesizing further interview data, quick ideations, finalizing 2 possible solutions | 2 weeks |
The teams being made up of just two members meant that everyone did everything. That being said, the larger focus of our time and effort where research, interviews, and deriving insights.
The project focused on finding a problem statement by conducting multiple research exercises to whittle away at the broad brief and filter it down to a specific direction or two. This page will take your through the variety of these exercises that we explored.
To validate and further strengthen the design directions chosen, a quick round of explorations were done to translate these insights into plausible design solutions.
<aside> 🤔 This included looking into the why, the how and the possible impact of the solution. Quick design mockups were used to support the final 2 directions.
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Swiggy is an Indian online food ordering and delivery platform. Founded in July 2014, Swiggy is based in Bangalore, and operates in 500 Indian cities, as of September 2021.
<aside> 🍔 Basically, Swiggy is the solution to the “what’s for dinner?”, “what do we eat?”, “I don’t feel like cooking” and other such problems that we Indians face.
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